Parent and Family Research

As parents and families are increasingly engaged in their students’ experience, they are playing a larger role throughout the student life cycle with implications on recruitment, retention, and student success. TorchStar uses research to help institutions gain insight into how to best serve parents and families

Screen Shot 2021-04-09 at 8.07.26 AM.png

Beyond Demographics:

Improving Crisis Communication with Parents and Families

Overview of parent personas developed from a national sample of parents of college students and presented to AHEPPP on April 8, 2021. Focuses on understanding insights, personas and customer journeys to improve communication

Three things Crisis.png

Three Actions to Improve Crisis Communication with Parents and Families

An overview of unique challenges and opportunities of Generation Z students and their parents/families. Includes insights from more than 1,600 family members and suggestions for ways to innovate to meet Generation Z needs.

Screen Shot 2021-02-20 at 3.16.18 PM.png

Click below to see article  published in Cogent Social Sciences, Volume 6, Issue 1.

AHEPPP Crisis.png

Crisis Communication: Parents, Programs, Partners Charting the Future

Summary of research on how AHEPPP professionals responded to the COVID-19 crisis with recommendations for both short-term and long-term actions.

NSSF pix.png

A case study of using insights from both student and parent/family research to build an action plan for improving student retention.

AHEPPP GEN Z.png

An overview of unique challenges and opportunities of Generation Z students and their parents/families. Includes insights from more than 1,600 family members and suggestions for ways to innovate to meet Generation Z needs.

Gonzaga Case.png

AHEPPP Presentation provides a case study of how Gonzaga University worked with TorchStar to gain insights from parents and families and apply those insights to organizational change.