Parent and Family Research
As parents and families are increasingly engaged in their students’ experience, they are playing a larger role throughout the student life cycle with implications on recruitment, retention, and student success. TorchStar uses research to help institutions gain insight into how to best serve parents and families
Improving Crisis Communication with Parents and Families
Overview of parent personas developed from a national sample of parents of college students and presented to AHEPPP on April 8, 2021. Focuses on understanding insights, personas and customer journeys to improve communication
An overview of unique challenges and opportunities of Generation Z students and their parents/families. Includes insights from more than 1,600 family members and suggestions for ways to innovate to meet Generation Z needs.
AHEPPP Presentation provides a case study of how Gonzaga University worked with TorchStar to gain insights from parents and families and apply those insights to organizational change.